Email Mktg

Email marketing makes sure your potential customers don’t forget about you and keeps your online business making profits on Auto-Pilot!

 
Most online business websites get hits from all over the globe from potential customers. Each time we get an enquirey from a hot prospect we try to respnd as fast as possible knowing that the quicker we respond and satisfy a persons needs for more information the more likely we are to generate a sale.

The question for most of us is what do we do then ?

Do you have a follow up system in place ?

Do you call him or send another email ?

Well most of us don’t, the hot prospect has time to cool off and thats just what happens.When we don’t send a follow up message after that initial contact with additional information, we potentially let a sale slip away.This is a potential customer who requested info and was hot for your product or service and may have lost your contact info,or just got too busy to make a purchase the first time and just forgot about your offering after time.

Sometimes a potential customer will actually put off making a purchase in the beginning of a sales process to see if you or your company finds the customer valuable enough to follow up with later. If they do not receive a follow up call, email, or letter then they talk their busoness somewhere else.

Are you losing sales by not following up properly ?

You can effectively build a business and relationship online by using a proper systematic effective follow up routine. It must be done correctly and done consistantly and for every prospect everytime. It has to have purpose and be done in a timely fashion.

Done right you can dramatically improve your results !

Some people develop a list of customers or potential customers over time however they are usually not marketed to correctly for maximum profits. Usually when they have some big new or event they will send out an email offer or flyer. Although that will increase business somewhat it is nowhere near the best way to do follow up. The idea is to make the customer feel special and that your list is small and personal.

Put your email marketing on auto pilot for profits ?

The best way is to develop a series of pre written messages sent at regular intervals to each customer multiple times. This system can dramatically improve customer sales and loyalty. This does take some pre – planning but once its done it puts your email marketing on auto pilot for profits. Here’s what to do.

First, you will need to develop your follow up messages campaign. Your first letter should be informative and detailed. The second letter starts the beginning of the follow up series and should be just as detailed as the first it should follow within 24 hours of the first. This is where you really sell your products or services benefits. The next few follow up letters will be shorter and act as a reminder of the first 2 letters you sent.These should follow on days 3,5,7. Use headlines and go over your products benefits again quickly. The next few letters will have a sense of urgency or a special limited time offer for your product or service.These can be sent on days 10,13,16. After this if you do not have a sale you could do a few more follow ups 4 to 7 days apart so days 20, 27,34.

This type of follow up will put your profits on auto – pilot and increase your customers loyalty. It may seem difficult however it is easy to do especially when using a proffessional follow up email auto – responder service like my favourite , AWEBER

The very best Email list building service I could find is AWEBER … Very affordable , amazing customer service and training , and amazing options to build and manage your customers or leads.

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